Looking at your Instagram® analytics is a crucial element of building your business online.

Analytics help you understand how your business is performing and gives you an insight into how best to improve engagement with potential customers.

Although it’s important, it’s not necessarily straightforward, and it can be easy to be too caught up on checking how many followers you have, as well as how many likes and comments each of your posts receives.

In this post, we take a look at five common mistakes businesses often make when analyzing their Instagram® accounts. 

You’re Not Tracking It Periodically

It can be tempting to take a look at your Instagram® figures whenever you feel like it.

Still, if you don’t follow your analytics regularly and then utilize the data to inform future posts, it isn’t easy to use the information.

It’s best practice to sit down periodically (at least once every month) and review the content you’ve...

Instagram is constantly updating its platform and giving us users more and more features to use to connect and engage with our followers. 

One of their most recent additions is ‘live rooms,’ a way of going live with up to three guests, which gives you the perfect opportunity to engage with your followers in real-time, something that businesses are already making the most of. 

Here are three ways you can use Instagram live rooms to interact with your followers. 

Q and a Calls With Your Followers

Q and A sessions are an excellent way to hear from your audience about what they want to see from you.

Whoever you choose to join you as guests, you can interact directly with your followers by encouraging them to ask questions that you respond to there and then. 

Alternatively, you could get some of your followers to join you as guests and let them ask you questions directly.

This is an awesome way of increasing your visibility on your profile and helping your...

If you create content for your business or clients, you need to be smart and plan your posts in advance. Why? Because you need to ensure you’re constantly adding value to your followers.  

If your content doesn’t add value, there’s no point in putting it out there.

I know it can be tough to think of what to post on a daily basis, which is why I’m a big fan of batch planning my content, which helps me stay on track and post content my clients want to see. 

Here are three simple steps you can take to batch content like a boss and ensure your followers see posts that they can engage with.  

Step 1: Define Your Strategy

Content creation without a strategy is like playing the lottery. You have no idea if you’re going to hit the jackpot!

The first step to creating batch content like a boss is sitting down and defining your strategy. Consider the following:

• How often will you post? 
• Who is your audience? 
• Through which...

Are you looking to improve the content you present to your followers? Are you hoping to increase engagement in a natural and considered way? If so, I don’t blame you! 

Presenting better content is the best way to increase engagement on social media, which in turn, can lead to more clients.

While producing exceptional content isn’t always easy, the good news is that you can take some simple steps to improve the content you deliver. 

Here are three super-easy ways of enhancing the content you present on social media.

Test Out New Types of Content and Check Your Analytics

So many content creators are scared to experiment with new types of content. It can be worrying entering unknown territory, particularly if you lack confidence. 

Yet, with so many awesome features at our disposal, like Lives, Polls, and other interactive tools, it’s so important to try new things to keep your followers engaged. 

You should then check your analytics to see which...

Stories are one of the most engaging elements of Instagram. They allow you to share real-time snippets of what you’re up to and are an excellent way of boosting engagement during a product launch.

Recent figures show that an incredible 500 million people are using Instagram stories every day. That’s a lot of people to get your brand in front of!

Because stories disappear after 24 hours, people have to check back each day to keep up with their favourite accounts, making it a somewhat intimate way of staying connected.

Here are three ways you can use stories to your benefit during a launch.

Design detailed story templates

If you invest some time in designing templates for your stories, you can share important details amidst other images and video clips that you share.

Templates are a super simple way of sharing relevant details about your product or course and give people the chance to follow a link for more information.

They also add an element of professionalism to your...

You’ve heard of Instagram live, right? Since launching in August of last year, it has grown to be used by more than 100 million people every day!

Used effectively, lives can enhance your social media portfolio and improve your engagement with your followers. But how do you make sure your live is engaging? Is there a way of getting your followers on board and making the whole experience worthwhile?

Let’s take a look at five tips that will ensure you conduct the perfect live on the Gram.

Ask your audience for topic suggestions

To make sure your live is on point and relevant, ask your followers what topic they’d like to see you present. You could launch a poll or send direct messages to your top engagers and ask for their thoughts and advice. You can get some super helpful tips and ideas from your followers, and if you ask for their advice, you can be sure that you’re producing content they want to see.

If you’re looking for a 1:1 marketing strategy...

Writing the perfect caption for your Instagram post is tricky business.

How often have you looked on in envy at someone else’s feed and thought ‘I wish I could caption like that!’

You’re certainly not alone, as so many people struggle with captions. While some people are just naturally good with words, you don’t have to be to post compelling captions underneath your pictures.

Here are three simple ways you can improve your caption writing on the Gram.

Have a purpose to each caption.

The primary objective of a caption on Instagram is to provide more information about the image you’ve uploaded, and to try and boost engagement.

As such, you need to ensure whatever you write has a specific purpose and is designed to elicit a particular response or action.

Start by thinking about what you hope to achieve by posting this image. Are you hoping your audience thinks about something in a specific way? Or perhaps you’re encouraging them to respond to...

If you hope to develop an engaging and cohesive presence on social media that your audience loves, your branding needs to be on point.

Branding is so crucial on Instagram®, as it tells your followers and potential clients so much about your offer.

It's your first chance to impress, so you need to make use of it.

Here are five simple ways you can improve your branding on Instagram®.

Set branding goals 

Setting clear and achievable branding goals on the Gram is an essential step toward building trust with your followers and potential clients.

Be clear and concise in your goals about what you want your feed to look like.

Think about your color scheme, font, filters, tone, and voice.

It would help if you established clear guidelines that inform every post you create, so over time, your feed will look like a professional, carefully curated space.

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click here to check out the...

Content creation isn't easy. We've all sat there in the morning for what seems like an eternity, racking our brains trying to figure out what on earth to share with our Instagram® community.

Trying to figure this out daily is tough, and it can sometimes result in us putting out anything to get it done.

Sitting down and creating a strategy is so essential if you want to create consistent, high-quality Instagram® posts.

In this post, we bust some common myths about content strategies and help you see why it's vital you develop one. 

Myth 1 – You don't need one 

If I had a nickel for every time I've heard this! For some, the Gram is spontaneous; it's about enjoying a moment and sharing it with your followers.

That's great for your personal account, but not for your business.

To produce compelling content consistently, you need to plan it, understand what works and what doesn't, and a strategy is the best way to bring all the necessary information together.

If...

Planning your content for Instagram® in advance can seem super time-consuming, but it’s so worth it in the long run.

Instead of worrying every day about what to post and throwing on sub-standard content, a concise Insta plan ensures your content is consistently on point, focussed, measurable, and most importantly, quality.

If you’re an Instagram® newbie, this step by step guide will help you understand how to plan your content.

Set goals for your content

Begin by asking yourself:

What do I want to achieve with my content?

Do I want to increase brand awareness?

Am I looking for new customers?

Do I want to nurture old customers or get repeat customers?

Asking yourself these questions is a vital first step to creating a bespoke content plan.

If you don’t know your overarching goals, you can’t possibly create engaging content that helps you achieve them.

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click ...