5 Myth Busts for Your Instagram® Content Strategy

Content creation isn't easy. We've all sat there in the morning for what seems like an eternity, racking our brains trying to figure out what on earth to share with our Instagram® community.

Trying to figure this out daily is tough, and it can sometimes result in us putting out anything to get it done.

Sitting down and creating a strategy is so essential if you want to create consistent, high-quality Instagram® posts.

In this post, we bust some common myths about content strategies and help you see why it's vital you develop one. 

Myth 1 – You don't need one 

If I had a nickel for every time I've heard this! For some, the Gram is spontaneous; it's about enjoying a moment and sharing it with your followers.

That's great for your personal account, but not for your business.

To produce compelling content consistently, you need to plan it, understand what works and what doesn't, and a strategy is the best way to bring all the necessary information together.

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click here to check out the packages available.

Myth 2 – It's complicated 

Holler the word strategy, and people panic. It sounds so official, so serious!

But in reality, it isn't. A strategy is as straightforward as you make it.

To help you develop your first Instagram® content strategy, ask yourself the following: 

• How often do I want to post?
• What time of day should I post?
• What hashtags should I use to get in front of my niche?
• How can I write compelling captions that my audience will engage with?

After asking yourself these simple questions, sit down and plan one week's worth of content, and use a tool like Hootsuite to automate it. You'll be surprised at how simple it is.

Myth 3 – You don't need it for the beginning stages

You wouldn't start your business without a strategy, so don't start your Insta journey without one either.

As well as the fundamental questions outlined in myth 2, it would help if you also considered things like the theme of your feed, the tone of your messaging, how you will utilize different features like stories and polls, and clearly defining your target audience.

Doing this at the start makes your job so much easier as you progress.

Myth 4 – It's about posting what you want to post 

Think about it for a minute.

The objective of your Insta feed is to create compelling content that your audience likes, not just things that you like. If you adore cute kittens wearing pajamas, that's great (I mean, who doesn't?).

But if you're trying to sell single estate coffee beans through Insta, your audience isn't necessarily going to be impressed with tons of cute kitten snaps dominating their feed.

Creating a strategy allows you to understand what your audience wants to see and create content accordingly.

Myth 5: Strategy is fixed  

Your strategy is a guide; it's not set in stone.

A crucial part of developing your Insta feed is pivoting when things don't work so well.

Continually evaluating your posts' success should inform your strategy, and you should make changes when necessary.

If your initial strategy dictates you should post at 9 am sharp every morning, but more people are engaging with your posts just before 6 pm, then pivot!

Evolution is key to Insta success.

*

Now that we've busted out 5 myths, are you ready to get started on your content strategy? If you are, then I've got something for you!