Three Ways to Use Instagram® Stories During a Launch

Stories are one of the most engaging elements of Instagram. They allow you to share real-time snippets of what you’re up to and are an excellent way of boosting engagement during a product launch.

Recent figures show that an incredible 500 million people are using Instagram stories every day. That’s a lot of people to get your brand in front of!

Because stories disappear after 24 hours, people have to check back each day to keep up with their favourite accounts, making it a somewhat intimate way of staying connected.

Here are three ways you can use stories to your benefit during a launch.

Design detailed story templates

If you invest some time in designing templates for your stories, you can share important details amidst other images and video clips that you share.

Templates are a super simple way of sharing relevant details about your product or course and give people the chance to follow a link for more information.

They also add an element of professionalism to your stories, and providing you stick to your branding guidelines, they will help people to become more familiar with your brand and associated offer.

Don’t forget, stories are often the first thing people see when it comes to your profile, so it’s a great way to hook people and encourage them to engage with your posts.

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Use the quiz sticker

To make your stories more interactive, be sure to use the quiz sticker in order to connect directly with your followers.

You can essentially ask them anything you like, but it’s a good idea to make it specifically relevant to the launch.

For instance, think about asking your followers about a current pain point, and encourage them to send you a DM with their issues or questions.

You can then send them a link to the product, course, or service that you see as the solution.

Alternatively, the quiz sticker can be used to generate feedback and see what your followers think about your new initiative.

Show up on your stories!

Don’t be scared to show up on your stories to communicate directly with your followers!

This is an excellent way of showing the personality behind your brand, and it will help you develop relationships with your audience and build trust. 

Very often, people buy into a brand because of the story behind it, so the more present you can be on your stories and posts, the more your followers will resonate with you as a person.

Practically speaking, you can go live during the launch in order to answer questions and interact directly with your potential customers.

This is a helpful way of nipping any issues in the bud and answering questions in real time.

Closing thoughts

Launching a new product, course, or service online is an exciting time! In the present day, there are so many options available to you to get your brand out in front of as many people as possible.

Undoubtedly, utilizing Instagram stories is an excellent way of interacting with your followers and increasing engagement at the same time.