Instagram® is the perfect platform to promote your brand and share your story with the world.

60% of people say that they discover new products on Instagram®, and it's a great platform to get your brand noticed and engage with potential customers.

In this post, I share five simple steps that will help you get started on Insta, so get ready to share your brand with the world!

Set up a business account for free 

First things first, you need to set up your business account for free. It's straightforward, but you can follow these action steps if you're unsure: 

• Download the Instagram® app onto your phone or mobile device
• Fill in your details. If you have a business email address & phone number, it's best to use these instead of your personal information. This will help keep your private and business accounts separate. 
• Choose an appropriate username. 
• Complete your profile by adding contact details and your website. Then you're ready to post! 
...

Instagram® is a world of opportunity and a platform on which inspiration abounds! I love following accounts that inspire me to grow, learn, and take notice of the world around me.

Whether it’s beautiful beaches under a scorched sunset or sage advice from an Eastern philosopher, my Insta feed is compelling and rich with content I love.

But the accounts that inspire me aren’t random. They’re carefully curated accounts with a clear understanding of their niche and wider position within their desired market.

Finding your niche is super important, and here are five ways how you can discover yours.

Identify your interest and passion 

You need to begin by asking yourself a simple question: what kind of content do I find interesting? Even if something is popular on the Gram, if you’re not interested in it, you will get bored quickly, and your ability to produce top-quality content will dwindle fast.

Only upload content that you’re genuinely passionate...

Congratulations!

You’ve set up your Instagram® business account, and you’re ready to share your story with the world. Here are my five crucial things to consider before you get started, which will help you engage with the right people for your brand.

Hashtags matter

Hashtags are super important on Instagram®. Although there’s nothing more annoying than a post saturated with seemingly pointless hashtags on the Gram, don’t underestimate just how important they are for your business.

You should develop a strategy just for hashtags relevant to your business. Hashtags help your content show up in front of your followers and significantly boost your post’s engagement prospects. 

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click here to check out the packages available.

Find the right audience 

When starting out on IG, you’d be forgiven for trying to create content for the...

I started to grow my business on Instagram® exactly a year ago. I've got to tell you, I've made tons and tons of mistakes along the way. In this post, I'm going to walk you through 5 mistakes I made and how you can avoid them.

Starting your business is daunting, and starting to grow your business on Instagram® is even more daunting. I remember the moment I decided it was time to hop on to Instagram®. I had been on freelancing sites for a while, and I realized it wasn't helping me get the traction I needed to sustain myself financially.

I knew Instagram® was a good place to start, given that so many solopreneurs on there were successfully selling their services. I thought it was going to be a piece of cake. I mean, why not? I had been on Instagram® for about 3 years, using it for my personal reasons. I had close to 2K followers on my personal account (At the time. I brought it down to 700 now, but that's a story for another day), so I didn't think twice...