Five Steps to Get Started on Instagram®

Instagram® is the perfect platform to promote your brand and share your story with the world.

60% of people say that they discover new products on Instagram®, and it's a great platform to get your brand noticed and engage with potential customers.

In this post, I share five simple steps that will help you get started on Insta, so get ready to share your brand with the world!

Set up a business account for free 

First things first, you need to set up your business account for free. It's straightforward, but you can follow these action steps if you're unsure: 

• Download the Instagram® app onto your phone or mobile device
• Fill in your details. If you have a business email address & phone number, it's best to use these instead of your personal information. This will help keep your private and business accounts separate. 
• Choose an appropriate username. 
• Complete your profile by adding contact details and your website. Then you're ready to post! 

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click here to check out the packages available.

Create a strategy by understanding what your audience wants to see from you 

Before diving straight into your first post, you should create a simple strategy to work from.

Research your competitors and learn about what they're posting and how they're already engaging with your target audience.

This should help you understand what your audience likes to engage with and will inspire you to create compelling content from your new Insta account. 

Create excellent content that draws attention 

Maybe you've heard of the Instagram® algorithm? It monitors how you engage with your followers and puts your posts in front of potential new clients.

But to get the attention of the algorithm, you need to post high-quality posts consistently. Your content should scream, 'look how fabulous I am!' and keep your audience coming back for more.

This is a sure-fire way of scaling your business and attracting more followers to your account.

Take advantage of all the IG features

The variety of features at your disposal gives the Gram the edge over other social media sites. Insta is so much more than just snapping photos and posting them online.

As well as creating content for your feed, you can also create a story, which is a wonderful way of showing your followers how your journey is developing.

Other significant aspects of Insta include going live, where you can broadcast directly to your followers, IGTV, and also Reels, which has been added recently.

On Instagram®, variety is king, so make sure you take advantage of all the features. 

Engage with your audience 

You want to curate an Instagram account with soul. Instead of viewing your account as a mere product, you want your followers to remember that you're a real person with real feelings.

Very often, people buy stories, not products, so being genuine and engaging with your audience consistently and honestly do wonders for engagement, as people are much more likely to invest in your brand and follow you if they can resonate with the story that you curate through your Instagram profile. 

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If you've got your Instagram® business profile up and running by now, then here are some other resources you might want to check out: