How to Draw Your Audience in with Instagram® Stories

Stories are an excellent way of raising the profile of your brand on Instagram®, and you should incorporate them into your Insta strategy alongside posts.

Successful business accounts on the Gram use stories to update their followers in real-time, and they provide a great way of being creative.

This post will explain different ways of drawing in your audience with stories and will indicate how to make the most of this Instagram® feature. 

Use Polls and Quiz Stickers

Stories are engaging and fun and encourage your followers to interact with you.

The new Insta stories quiz stickers allow you to share trivia-style multiple-choice questions with your followers and track the results.

As well as being fun, they are an easy way to conduct some market research and also to get feedback on a particular product or service.

You can also ask your followers to tell you what they want to see more of and amend your strategy accordingly.

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Ensure Consistent Branding

Although stories encourage creativity, you should make sure that you don’t go off-brand when posting stories.

With so many graphics and fonts that you can utilize, it can be tempting to play around.

However, be careful not to put stories together that look unprofessional or don’t carry an important message, as these will reflect poorly on the overall perception of your brand. 

Add Captions to Your Story

It’s super easy to forget, but make sure you add captions to your story, as many of the people who see it won’t have their sound on.

This is particularly important if you use stories to interact with your followers directly and speak to the camera.

Regardless, captions are also useful for adding extra information to your post, so you can be innovative and creative with what you write. 

Show Your Face

Stories are an excellent way of introducing yourself to your customers.

Customers are often motivated to buy products and services because of the people behind the brand, so make sure you utilize stories to show your face and tell your clients about why your offer is unique and what value it will add to their lives.

Being present on your story will increase brand confidence and allow you to contact your clients directly. 

Give Calls to Action 

While it might seem obvious to you what you want your customers to do, it’s not necessarily apparent to them. Do you want them to complete a questionnaire? Or perhaps you want them to visit your website to read your most recent blog post?

Whatever you want your customers to do, you need to tell them precisely what to do and how to do it. In your story, make sure you incorporate a clear, easy-to-follow call to action that motivates your followers to act in a certain way.

If you don’t, you’re missing an excellent opportunity to convert followers into sales.