How to get Content Ideas for your Instagram® Page

It’s not easy to create compelling, engaging content for your Instagram® feed consistently.

You can sit there for what seems like hours, racking your brain, trying to come up with something original to post on your feed.

So what’s the secret to posting consistently great content on the Gram?

Here are five things to help you come up with the best ideas for your Insta content. 

Search the Comments Section to Find Some Niche-Specific FAQs 

If you think about it, part of your job is to create content that helps people answer questions about a particular product or service.

If people can gain value from your posts, they’re much more likely to engage with them.

To begin looking for questions that your audience is asking, a great place is the comments section of similar accounts to yours, and specifically, from influencers within your niche.

If you know the answer to some of the questions they’re asking, create content that seeks to answer the questions directly. This is a great way to boost engagement. 

PRO TIP: Although a bit of a minefield, YouTube comments are an excellent place to identify questions you could help your audience answer. 

Utilize answerthepublic.com 

Answerthepublic.com is a superb resource for your business Instagram® account. All you have to do is type in keywords related to your niche, and you can discover the types of questions that your audience is asking about topics relating to your business.

This takes a lot of the guesswork out of content creation, as, providing you get your keywords right, you know that you’re creating content that people are interested in. 

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Scan General Internet Forums  

Often, nothing beats a good old-fashioned Google search for content ideas.

If you have an idea for content, but you’re not sure how it will play out in practice, fire it into Google and see what already exists.

Take a look at sources like Reddit, Twitter, and Quora, where people have hosted discussions about the content you hope to create.

You should acknowledge that the source of many of these discussions is difficult to establish, so be sure to go with the consensus when informing your opinion! 

Divide Your Niche Into Multiple Topics

It can be daunting to develop content for your niche when you look at it holistically. It’s much easier to generate ideas once you’ve divided your niche into multiple smaller topics, as you can quickly identify trends within each area.

For example, suppose your niche is coffee beans. In that case, you could create individual lists, such as: roasting coffee beans, growing coffee beans, brewing coffee beans, coffee beans from South America, decaffeinated coffee beans, et cetera.

By splitting your niche into lists, it can be much easier to form ideas relating to the particular topics, and you will have a much clearer picture of the content you hope to create. 

Ask Your Audience 

The way Instagram® is set up makes it super straightforward to ask your audience direct questions.

There are many excellent tools at your disposal on Insta that you can utilize to ask for feedback about your ideas and content.

Sticking with our coffee bean example, if you want to find out if your audience would be interested in learning about the origin of coffee, you could create a simple quiz that you could share on your story or use polls and question boxes to get feedback.

Asking your audience for ideas is a good way of staying on-point with your Insta content.