Types of Carousel Posts that Convert on Instagram®

Have you made use of carousel posts on the Gram for your business yet?

They are a super-effective way to showcase something fabulous about your business when one standard feed post simply won’t suffice.

Companies are utilizing carousel posts to share more snaps, close-ups, and variations with their audiences, which allows them to portray their products and services in different ways, thus making them more appealing.

In this post, we take a look at five types of carousel posts that convert on Instagram®. 

Case Studies 

Building hype around one of your products or services is an effective way of increasing conversion on Instagram®.

If you want to tell your customers how great your product or service is, there’s no better way to do this than through a case study.

Your case study can involve several posts, including pictures of the product, a written testimonial from a happy customer, and perhaps an image of the customer enjoying your product.

This builds trust around your brand and can be a compelling way for customers to interact with your Insta account. 

If you’re looking for a 1:1 marketing strategy consultation to scale your business, click here to check out the packages available. 

Personal Stories 

Sometimes you wish to tell a personal story on the Gram with the help of more than one image.

It could perhaps be the story of the formation of your company, starting with a meeting at the bank, all the way through to opening your doors for the first time.

Whatever it is, personal stories are an excellent way to showcase your growth on Instagram®, and carousel posts are an effective way to tell these stories to your audience. 

Lists 

Building lists can be an effective way of marketing one or several related products.

For example, you might be launching a new Christmas menu for your bakery, and you want to show customers images of your mouth-watering festive bakes.

Taking four of five snaps and writing compelling descriptions as captions can be an incredibly effective way of enticing people to buy your new offers.

Putting them together on a carousel post keeps them all together and makes for easy marketing of the latest products.

How-to guides 

How-to guides are a brilliant way of engaging with your audience on Instagram®.

If you’re trying to instruct people how to use a particular product, then a carousel post on the Gram is a great way to exhibit this.

You can combine text and images to articulate an instructional guide for many purposes, encouraging people to purchase your product or service.

How-to guides are also an excellent way of boosting engagement on Instagram®, as people often ask questions or share tips about their experiences in the comments section. 

Before and After Reveal 

There is something so satisfying about swipe-right transformations! It’s a great way of showcasing your service, product, or brand.

Before and after reveals are an excellent way to showcase many things, such as home renovations, tattoo designs, artwork, cleaning, and many other elements of your business.

Carousel posts are an excellent way to showcase a particular problem that your business can solve.